White label analytics support for agencies
Your agency's measurement specialist, without adding headcount.
I help agencies handle GA4, Google Tag Manager, conversion tracking, server-side measurement, attribution, and consent without having to hire a full-time specialist.
I can work quietly behind the scenes or join client calls as part of your team. You keep the relationship. I handle the technical work.
You're an agency, not an analytics shop
Your team should not have to become analytics experts overnight.
Clients expect accurate reporting, reliable conversion tracking, and clear answers when the numbers do not make sense. But analytics work often ends up with a marketer, developer, or account manager who was never hired to manage it.
- 01A client's Google Ads conversion is firing twice and affecting optimization.
- 02GA4 is reporting most traffic as Direct, but nobody can identify the cause.
- 03A developer installed Google Tag Manager, but the implementation was never properly validated.
- 04A consent platform went live and reporting dropped immediately.
- 05Meta, Google Ads, Shopify, and the CRM are all reporting different numbers.
- 06A client needs server-side tracking, Consent Mode, or CAPI, but the agency does not have the specialist in-house.
You do not need another full-time hire. You need someone your team can bring in when the work gets technical.
Agency support
Three things agencies keep calling me for.
Projects can be handled as fixed-scope engagements or through a monthly block of hours across your client roster. Deliverables can be unbranded or presented under your agency's name.
Tracking audits and troubleshooting
I review GA4, Google Tag Manager, advertising conversions, attribution, data layers, and consent implementation to identify what is broken, what is missing, and what should be fixed first.
Best for new client onboarding, inherited accounts, reporting discrepancies, and technical issues your team cannot easily diagnose.
S—02Conversion tracking and server-side measurement
GA4, Google Ads, Meta Pixel, Meta CAPI, Enhanced Conversions, Shopify tracking, server-side GTM, event deduplication, and match quality improvements.
Best for agencies that need accurate conversion data without relying entirely on browser-based tracking.
S—03Consent and privacy-focused measurement
OneTrust, Cookiebot, CookieYes, Consent Mode v2, Shopify consent, tag blocking, regional consent behavior, and implementation validation.
Best for agencies managing clients with legal, privacy, or compliance requirements that affect analytics and advertising.
Agency audits
Use the audit to find the problem before the client does.
A measurement audit gives your team a clear view of what is working, what is broken, and what the client is currently missing.
It can be used during new business conversations, client onboarding, account reviews, or when performance data suddenly stops making sense.
I handle the technical review. You receive a prioritized report that your team can present to the client.
- 01You send the website and background. Most initial issues can be identified without account access.
- 02I review the implementation. GA4, GTM, advertising conversions, consent behavior, attribution, and data quality.
- 03You receive a clear report. Findings, severity, business impact, and recommended next steps.
- 04You decide how I am involved. I can stay behind the scenes or join the client conversation as part of your team.
How the relationship works
Your clients remain your clients.
The goal is to strengthen your agency's capabilities, not compete with them. The working relationship can be documented in the agreement so expectations are clear from the beginning.
Your agency owns the relationship.
Client communication can run through your team. When direct communication is needed, I participate as an extension of your agency.
I do not market to your clients.
No follow-up sales messages, separate proposals, or attempts to move the relationship outside your agency.
Deliverables can be unbranded.
Reports, implementation notes, audits, and documentation can be delivered without Atem Analytics branding.
Scope and cost are agreed to upfront.
Defined projects use an agreed scope and budget. Ongoing support runs through prepaid blocks of hours, so you can manage your client margin.
Start here
Send me a client site that needs a second set of eyes.
I'll review the public-facing implementation for common measurement issues, including duplicate conversions, missing tags, consent problems, attribution gaps, and platform configuration errors.
If I find an issue, I'll explain what is happening and what it will likely take to fix. If the setup looks clean, I'll tell you that too.
Need direct support for your own company? I also work directly with ecommerce, lead generation, and B2B organizations on analytics implementation, attribution, consent, conversion tracking, and reporting.
View direct consulting services