About Atem Analytics
I fix the measurement layer everyone assumes is already working.
Atem Analytics is a specialist measurement and attribution agency based in Boca Raton, Florida. I help digital agencies and in-house teams solve the technical problems behind unreliable reporting, broken conversion tracking, weak attribution, consent implementations, and disconnected marketing data. I lead every engagement personally, and bring in additional specialists when a project requires deeper expertise across development, server-side infrastructure, consent platforms, CRM integration, data engineering, or reporting.
Twenty years behind the numbers
Measurement treated as a system, not a setup task.
I have 20 years of experience in digital analytics, marketing measurement, conversion tracking, attribution, reporting, and the systems that connect marketing activity to business outcomes. That work spans Google Analytics, Google Tag Manager, advertising platform conversions, server-side tracking, consent management, CRM attribution, ecommerce measurement, and executive reporting.
It has run across complex environments — global websites, ecommerce platforms, lead generation businesses, healthcare organizations, financial and professional services firms, marketing agencies, and multi-brand organizations.
The pattern is usually the same: measurement was treated as a one-time setup, ownership became unclear, and the implementation slowly degraded until the numbers stopped making sense. Atem Analytics exists to solve that problem.
How the work is structured
Senior leadership with specialists where the work requires them.
Atem Analytics is built around specialized expertise rather than a large generalist delivery team. I lead strategy, technical discovery, solution design, quality assurance, and client accountability on every engagement.
Projects may also include trusted specialists with experience in development, server-side infrastructure, consent platforms, CRM systems, ecommerce, data engineering, and dashboard development. The team is assembled around the actual environment instead of forcing every project through the same delivery model.
This gives agencies and brands direct access to senior measurement leadership while still providing the technical depth and delivery capacity needed for complex implementations.
Core capabilities
Measurement work across the full implementation stack.
Analytics and tag management
GA4, Universal Analytics migrations, Google Tag Manager, data layers, event architecture, ecommerce tracking, cross-domain measurement, attribution configuration, and measurement planning.
Advertising measurement
Google Ads conversions, Enhanced Conversions, Meta Pixel and Conversions API, TikTok Events API, LinkedIn, Microsoft Advertising, DV360, offline conversions, event values, and platform reconciliation.
Server-side tracking
Server-side Google Tag Manager, Stape, Google Cloud, first-party endpoints, event routing, browser and server deduplication, customer data parameters, and platform diagnostics.
Consent and privacy measurement
Consent Mode v2, OneTrust, Cookiebot, CookieYes, Shopify Customer Privacy, regional behavior, tag blocking, Global Privacy Control, and measurement impact validation.
CRM and revenue attribution
HubSpot, Salesforce, lead source capture, lifecycle tracking, qualified-lead measurement, offline conversion imports, call tracking, pipeline reporting, and closed-revenue attribution.
Reporting and analysis
Looker Studio, BigQuery, executive dashboards, paid media reporting, ecommerce reporting, lead and revenue reporting, metric definitions, and ongoing data quality monitoring.
Website and ecommerce platforms
Shopify, WooCommerce, WordPress, Wix, Squarespace, custom websites, headless implementations, third-party booking platforms, checkout systems, and complex cross-domain environments.
Clients
Built for agencies. Available to select in-house teams.
Digital agencies
White label analytics, conversion tracking, attribution, consent, troubleshooting, and implementation support. I can stay behind the scenes or work as an embedded specialist within the agency's delivery team.
Ecommerce businesses
Purchase tracking, revenue reconciliation, advertising conversions, server-side tracking, consent, and reporting across the store, analytics platforms, and advertising accounts.
B2B and lead generation teams
Form and call tracking, CRM attribution, qualified-lead measurement, offline conversion imports, pipeline reporting, and campaign-to-revenue analysis.
Complex organizations
Multi-brand, multi-region, healthcare, professional services, and other organizations with several websites, agencies, vendors, consent requirements, or reporting systems.
The approach
Start with the business question. Then inspect the systems.
- 01Diagnose before building. I review the current environment before recommending a new platform, server container, dashboard, or tracking layer.
- 02Define what success means. The work begins with the business outcomes, conversions, decisions, and reporting requirements the implementation needs to support.
- 03Fix the foundation. Tracking, consent, attribution, source capture, and platform configuration are addressed before adding another reporting layer.
- 04Validate across systems. Implementations are tested across the website, tag manager, analytics, advertising platforms, CRM, consent platform, and reporting environment.
- 05Document the work. Clients and agency partners receive clear documentation, validation evidence, known limitations, and maintenance guidance.
- 06Keep senior accountability. I remain responsible for the technical direction and quality of the engagement, even when additional specialists contribute to the project.
Agency partnerships
Specialist depth without building another department.
Agencies already have client relationships, media expertise, creative teams, developers, and account leadership. What they may not have internally is senior measurement expertise across GA4, GTM, advertising conversions, server-side tracking, attribution, consent, CRM integration, and reporting.
Atem Analytics fills that gap. I complete the work behind the scenes, join technical conversations as part of the agency's delivery team, or provide ongoing support across multiple client accounts — while the agency controls the relationship, communication, pricing, and final deliverables.
- Independent verificationExpert-Vetted on Upwork. A designation reserved for highly experienced professionals who have completed the platform's review process.
- Track record100% Job Success Score across completed engagements.
- ContractingDirect or through Upwork, depending on your preferred contracting process.
Start a conversation
Two ways to bring me in.
Have a specific website or tracking concern? Start with a complimentary external review so we have something concrete to discuss.
Need ongoing support, a full audit, or a complex implementation? Schedule a short call and tell me what the agency or client is trying to solve.
Atem Analytics, LLC · Boca Raton, Florida · Working hours primarily US Eastern, with flexibility for agency partners and project teams in the UK and Europe.